Apple Stores’ financing doesn’t even come close to Best Buy’s. This is an incredible value to many customers, especially considering the high price points of Apple computers. What can you do to get these customers to buy a Mac at Best Buy instead?ġ. * A faculty or staff member at any grade levelĬustomers may come in to your store requesting this promotion, but it isn’t valid at our Apple Shops in Best Buy stores. Who qualifies for the Back to School offer from Apple? Employees shouldn’t put out signage advertising this offer or use it as a closing tool. Stores should only match this offer if customers ask for the price match following our policy. 7, 2010 from their Apple retail stores, Apple Online Store for Education, 1-800-MY-APPLE or local Apple Authorized Campus Store. In order to convince them to match the deal, you may have to negotiate heavily - and escalate all the way to the store’s general manager.Īpple Promotion – Free iPod Touch with a MacĪpple once again launched its back to school offer giving a free 8GB iPod Touch to any student or teacher who purchases a new Mac from May 25 through Sept. A thread on MacRumors from last year’s similar promotion shows that many students were being told “No,” even after they asked the employee to go look up last year’s email in their system. One note before you get all excited: the email specifically says that the store should “react on a case-by-case basis” when matching the free iPod deal. Our source passed along this e-mail that went out to all employees. but only if they ask.Īccording to an inside source, that’s exactly what Best Buy plans to do. Finally, you could just give up and give them a free iPod…. Then point out how many RewardZone points they’re going to earn. How do you convince customers to buy a computer from you, when you can’t offer them a free iPod? Well…offer them 18-month financing. But let’s say that you’re another retail outlet that sells Apple computers. Buy an Apple laptop, get a free iPod Touch. 6.2.10 11:15 AM EDT By Laura Northrup buy retail secrets sales techniques insiders promotions appleĪpple is running their regular back-to-school promotion for students and teachers this summer.
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